Case Study: Atlantis The Palm

Sandance is a live music venue in Dubai located on the beach at Atlantis The Palm, in it's heyday a key event in the Dubai party calendar with many international stars performing on stage and attracting a huge audience.

A series of Sandance concerts were produced during 2012/2013 and as a 'one stop shop' for event equipment solutions, we put together a 6 month package for Atlantis to accommodate a succession of Sandance events. We provided the infrastructure for the events, including:

  • VIP scaffolding platform
  • Stage platform
  • Green Rooms
  • VIP and standard toilets
  • Fencing and crowd barriers
  • Box office
  • Bar platforms
  • Sea platforms
  • Food and beverage (F&B) chiller containers
  • Site power and synchronised show power

Also, a chill-out area was constructed to support the number of guests and give the event a different feel to previous concert set ups.

A particular challenge was fitting everything into the site when construction commenced on a nearby water park. Byrne's technical team were able to plan the site layout precisely using computer aided design resulting in the most efficient and cost effective layout.

Each Sandance event grew with respect to attendee numbers and therefore we were constantly adapting and improving layouts, plus ensuring cost-saving initiatives were met in order to satisfy both Atlantis and it's sponsors.  Through agreements made with third party contractors and suppliers, and in co-ordination with the equipment supply, we managed to create an all access package deal using innovative methods to control costs. 

Heiko Schreiner, Senior Vice President of Resort Operations, Atlantis, The Palm said:

"Atlantis, The Palm has worked with Byrne for many years. They have systematically proven to be a highly professional and reliable supplier at all times. Byrne always provide excellent account management and are very accommodating with challenging requests. Byrne has worked with Atlantis on numerous events and is key to our success. Byrne delivers a turnkey solution for event logistics and  we look forward to many more years of our successful relationship."