Abu Dhabi Product Open Day

Abu Dhabi Product Open Day 2022 _6

On March 18th, we held a successful in-person Product Open Day in our Abu Dhabi facilities, located in the heart of Musaffah, Abu Dhabi.

Doors opened at 9am, and clients were invited to come along and view our extensive range of equipment that was on display, inclusive of Diesel and Hybrid Generators, Cargo Containers, Temporary Buildings, Hoist & Access and more.

“It has been fantastic to finally host an on-site, in-person event in our yard after almost 2 years of restrictions due to the pandemic. To be able to showcase our equipment to clients in this way is invaluable as it demonstrates our full product offering and enables our sales team to inform our clients on a more personal level of new products coupled to our existing offering. This has also been a great opportunity to showcase the capabilities of our equipment, for example our Temporary Buildings,” said Steve Caygill, Regional General Manager UAE and Oman and Group Head – Specialist Divisions.

The out-door display of equipment was designed as a walk through, enabling clients to walk freely around the site and view the items up close and personal. Refreshments were served inside one of the temporary building units which had been set up to showcase a mess hall, enabling visitors to experience the product in its entirety. Furthermore, clients also had a chance to try out some of the equipment as the team were able to demonstrate the efficiency of some of the machines, namely the Hoists and Mast Climber, showcasing the ease of access for servicing and the benefits of the units.

“This was a great way to demonstrate the diversity of our equipment and our full product offering to both our existing and prospective clients, and highlight that we offer a 360 service – we are the single source solution for equipment rental across the entire GCC,” said Caygill.