When: 2023–2024

Location: Saudi Arabia

Industry: Events & Entertainment

Client Overview

Winter Wonderland is a large-scale entertainment festival featuring rides, activities, performances, shopping experiences, and the largest skating rink in the Middle East. Spanning a vast 200,000 sqm open-air venue, the client required comprehensive temporary power and facility solutions to support the long-running event and its diverse visitor base.

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Challenges

The event’s massive footprint and wide variety of attractions required a dependable, large-capacity power supply and accessible sanitation facilities. With millions of visitors expected, the client needed consistent infrastructure capable of maintaining safety, comfort, and smooth crowd flow throughout the five-month festival duration.

Solution

Byrne delivered a full operational infrastructure package that included:

  • 32 MVA of power generation across the entire venue

  • 62 ablution units, including VIP, regular, and People of Determination facilities

  • Tailored deployment to support high visitor volumes and varied activity zones

  • Onsite operational support ensuring continuous readiness and rapid response

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Result

Winter Wonderland welcomed over 8 million visitors during its five-month run. Byrne’s reliable power infrastructure, extensive ablution support, and operational readiness contributed significantly to the event’s smooth execution and enhanced visitor experience.