Byrne Equipment Rental Recognised as ADIPEC Impact Champion 2025 | Featured by Gulf Construction Magazine

Gulf Construction Magazine has featured Byrne Equipment Rental for being recognised as an ADIPEC Impact Champion 2025, an honour awarded to fewer than 20 exhibitors out of more than 2,000 global participants.

The article highlights how regional expertise, strong leadership, and in-house innovation enabled Byrne to align closely with ADIPEC’s theme: Energy. Intelligence. Impact.

“This recognition reflects the power of focus, collaboration and authenticity,” said Quentin Lo, Chief Strategy Officer of Byrne Group.

Key highlights from Byrne’s ADIPEC presence:

The stand was guided by our senior management, ensuring a clear strategic direction and customer-centric engagement.

Visitors engaged with an AI-powered humanoid chatbot capable of speaking Arabic, Chinese and English.

Creative storytelling elements—including an “AI Transformer” animation and an educational video on Battery Storage and Solar Systems—helped visitors understand the benefits of sustainable and intelligent energy solutions.

A VR experience showcased Byrne’s Temporary Building and Modular Solutions, allowing visitors to explore configurations and applications virtually.

All creative, digital and operational components were produced internally by Byrne’s in-house teams, demonstrating the strength of regional expertise.